Borderway Finance Limited receives Feefo Platinum Trusted Service Award 2023

Published on
20 January 2023

For the second successive year, Borderway Finance Limited, part of The Cumberland Group, has been awarded the Feefo Platinum Trusted Service Award, an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience. This follows 3 successive years of achieving the Feefo Gold standard and marks the continued dedication to delivering customer excellence.

Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business's dedication to providing outstanding customer service by analysing feedback from real customers.

Working with over 6,000 brands, Feefo is the world's largest provider of verified reviews, helping brands understand customers by analysing verified reviews and providing insight into trends, needs and habits.

With consumer confidence at near historic lows due to rising inflation, as well as research from the Institute of Customer Service revealing that complaints rose to 17.3% in the second half of 2022, this award celebrates brands that are successfully navigating tough market conditions to deliver exceptional service.

Mike Deans, Managing Director commented: “We’re delighted to receive this award for the second successive year. Looking after customers and ensuring we deliver good outcomes to them is central to the way we operate. Without the trust and confidence of our customers, we couldn’t continue to grow. With this award being based on feedback from real customers, we’re able to identify where we’re doing well and the areas we need to improve in order to continue to deliver an exceptional level of service.

"However, without the consistent hard work and care of our colleagues, and the culture we have within our teams, the delivery of customer excellence just wouldn’t be possible. I’m immensely proud of our colleagues and this award and as we enter a new year, with fresh challenges around cost of living and regulation, we will continue to listen and understand so we can deliver what our customers want."

Congratulating Borderway Finance Limited, Tony Wheble, CEO at Feefo, said: “This year has been a difficult one for so many businesses. I’m delighted to recognise thousands of our clients that have overcome various challenges to provide such high levels of customer service and satisfaction.

“The Trusted Service Awards have always been about recognising companies that go way beyond the norm in customer service and in turn receive great feedback from delighted customers.

“A particular congratulations to Borderway Finance for winning a Platinum Trusted Service Award by providing great customer service consistently over a number of years. I look forward to seeing them continue to achieve next year and beyond.”